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Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand

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Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand

Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand






The Ford Expedition and Lincoln Navigator are selling like hotcakes! Lincoln dealers say they cannot order new Navigators fast enough; the luxury SUVs are on the lot an average of just seven days before being sold. It’s a similar story for the Expedition, with an increased transaction price of $7,800 and retail sales up nearly 57 percent last month. Like the Navigator, the new Expedition is lucky to spend a week on dealer lots, with the high-level Platinum trim accounting for nearly 30 percent of total sales.
“The response from customers regarding our new full-size SUVs has been exceptional,” said Joe Hinrichs, President, Global Operations, Ford Motor Company.
Demanding The Finest
It’s worth noting how the higher trim levels continue to be the most desired in Ford’s lineup. With regard to the Navigator, nearly 85 percent of all buyers are opting for the higher-end Black Label and Reserve models. In fact, demand for the Black Label and Reserve series contributed to an average transaction price increase of more than $21,000 in January versus a year ago. Add to that how Navigator retail sales were up triple digits in every region of the country last month, and the growing interest from younger buyers, and it’s easy to see the demand is there.
In order to meet this seemingly insatiable appetite for large, luxurious SUVs, Ford is doubling down on their manufacturing strategies at the Kentucky Truck Plant, home of the Navigator and Expedition. The magic number in Louisville is 25: Production targets were increased approximately 25 percent and an additional $25 million is coming to increase overall “operational fitness.”
Sam Kirtley and Derek Clark of Ford?s Kentucky Truck Plant work with a collaborative robot to prepare glass for installation. Photo: Ford Motor Company.
Factory Fit
The investment covers more than 400 new robots at the Kentucky Truck Plant, many of which were utilized during a remodeling of the body shop last year. The robots inevitably increase line speed but also keep employees safe from repetitive-motion injuries. A special “robot lab” was added, where software is tested and potential issues undergo troubleshooting away from the factory floor.
Also onsite in Louisville is a new 3D printer so parts and tools can be made quickly and economically. In most cases, manufacturing a prototype part with traditional methods can take eight to 16 weeks at a cost of more than $250,000 in tooling. Producing that same part with 3D printing can take days ? or maybe just hours ? and can be done for a few hundred to a few thousand dollars.
Wayne McKinney of Ford?s Kentucky Truck Plant checks a part that was just printed using a new 3D printer. Photo: Ford Motor Company.
Analytics & Vending Machines
Finally, the investment includes an overhaul to the data analytics system so the assembly line moves as efficiently as possible. These systems are as interesting as they are complex but in sh...
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Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand Ford’s Kentucky Truck Plant Responds To Growing Luxury Vehicle Demand

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Source of news: automoblog
Source of publication: 13-02-2018 22:05
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