Brand Finance Names Ferrari as World’s Strongest Brand Second Year in a Row

This week the Brand Finance Global 500 2020 report was announced and Ferrari has claimed the title of the world’s stronger brand for the second year in a row. Brand Finance calculated the value of the Ferrari brand at 9.1 billion with year-on-year growth at an impressive 9 percent. Ferrari had a Brand Strength Index (BSI) of 94.1 out of 100....

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