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Genesis GV80: Inspired By South Korean Architectural Philosophy

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Genesis GV80: Inspired By South Korean Architectural Philosophy Genesis GV80: Inspired By South Korean Architectural Philosophy

Genesis GV80: Inspired By South Korean Architectural Philosophy






The three-row Genesis GV80 is the luxury brand’s first SUV.Genesis unveiled the new GV80 recently during an event Seoul. U.S. models receive two turbo engines; South Korea gets a diesel.

Genesis didn’t waste a lick of time. Since announcing their intentions to become a separate namesake under Hyundai in 2015, Genesis has established a presence in the United States, Canada, Russia, the Middle East, and Australia. They are now one of the highest-ranked on the market from third-party experts like Consumer Reports, J.D. Power, and Auto Pacific.

?We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,? Chung Eui-sun, Hyundai Motor Company Vice Chairman, said in 2015 as the brand was announced.”

Today, the Genesis portfolio consists of the G70 sport sedan, G80 and G80 Sport luxury sedans, and the flagship G90. Add one more to the list: the 2021 Genesis GV80.

What Is The Genesis GV80"

The three-row GV80 is the brand’s first official SUV, and will be available as a 2021 model. Minimalist interior, a host of high-tech features, electronically-controlled suspension, and available 22-inch wheels are among the highlights.

Initial test drive reviews from Car & Driver and Road Show are positive. Both publications also show how an SUV offering is critical now for Genesis, especially if they are to continue appealing to discerning luxury buyers in the U.S. While sedans are alive and kicking, SUVs and crossovers still command a lion’s share of the market. Parent company Hyundai knows this. Their own SUV lineup gained two critical entries this last year in the larger Palisade and the smaller Venue.
Now the attention is on Genesis and the GV80 appears to be a strong swing for the fences. In terms of product specs, here is what Genesis shared with us.

2020 Genesis GV80. Photo: Genesis Motor America, LLC.

Exterior Design: Orchids & Diamonds

Like automakers often do, Genesis wants to emphasize their design language as being set apart from the group. ?We enjoyed the challenge to apply ?Athletic Elegance? design language to SUV architecture,? explained Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. ?The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.?

The Crest Grille stands out immediately here. Moving around the GV80, we see what is known as “Parabolic Lines” to help magnify the vehicle’s stance and presence. The Quad Lamps, which flank the Crest Grille, are an essential part of the design as well. In fact, a special “G-Matrix” pattern appears in light fixtures throughout the exterior. The inspiration" Orchids and diamonds.

?The Quad Lamp graphic will become the most recognizable, unique signature of Gene...
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Genesis GV80: Inspired By South Korean Architectural Philosophy Genesis GV80: Inspired By South Korean Architectural Philosophy

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Source of news: automoblog
Source of publication: 17-01-2020 22:10
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