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Letter From The UK: It?s All About Influence

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Letter From The UK: It?s All About Influence Letter From The UK: It?s All About Influence

Letter From The UK: It?s All About Influence






Cars today are better than ever, but are they also more bland than ever"
And are today’s cars reviews honest" Can you believe what you read online"
Geoff Maxted of DriveWrite Automotive Magazine examines in this Letter From The UK.

There is absolutely no doubt that almost all cars today are perfectly fine; panel gaps like yawning chasms are a thing of the past and shut lines are millimetre perfect. Car bodies no longer rust away at the first sign of rain and the choice of paint and finish is awesome. Any customer can have a car painted any colour that he wants so long as it is black.
We?ve come a long way.
Plain Vanilla
Conversely, there is absolutely no doubt that almost all cars today are bland. They are the tofu of the automotive world. Play-it-safe design, accountant-led builds, and the ideal of the ?World Car? have meant that inspired or revolutionary conception seems to be a thing of the past, outside of the hugely expensive supercar sector. This explains the rise of the ubiquitous SUV and the really annoying thing is that we, the customer, are buying into this world because we seem to have little choice in the matter.
Witness the soon-to-be demise of the Ford Mondeo which has sounded the death knell of the saloon car. It?s all about influence.
“This explains the rise of the ubiquitous SUV and the really annoying thing is that we, the customer, are buying into this world because we seem to have little choice in the matter.” The History Lesson
After the horrors of the Second World War, Great Britain slowly recovered and the motor show as we know it today was born. The British International Motor Show was held at the iconic Earl?s Court Exhibition Centre in London (arguably the first such dedicated venue in the country). Originally opened in 1887, the final permanent structure was built in an ?art moderne? style in 1935. Crowds flocked to it. Sadly (and mysteriously for such a much-loved building) its heritage listing was refused after it was acquired by developers. By 2017 it was completely gone.
In those days earnest, pipe-smoking men in Trilby hats discussed the benefits of the latest carburettor or damper, and a car was sold on merit. The pitch was extra miles per gallon, a larger trunk, two-tone paint or a more powerful engine, not about how the customer lived their lives.
Moving on, the time soon came when beautiful young women, often scantily clad (pauses to mop feverish brow) would drape themselves across hoods at the behest of motor show salesmen. The world of cars became one of male self-aggrandisement, the car as the trophy of success; the model you wanted to step out at the golf club to the admiring glances of the ladies. Not so much #MeToo as #YouAsWell. You could see the influence at work.
This vintage Fiat advertisement for the Model 850 proclaims it “inspired 50 automotive editors from 12 countries” to name it Car of The Year. The preceding caption implies if the reader is havin...
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Letter From The UK: It?s All About Influence Letter From The UK: It?s All About Influence

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Source of news: automoblog
Source of publication: 17-04-2019 22:13
visto: 7

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